Topics and Issues

The New Strategies conference will focus on how to design and market corporate-nonprofit partnership concepts that are a win-win for all involved. Here are some of the topics that are covered by this fast-paced meeting:

• Sponsorships: "Old-fashioned" corporate giving may be slowing down, but sponsorships are growing fast.
• Cause-related marketing: 76% of consumers say they would buy from retailers known to support good causes, and that helps explain the popularity of cause-related campaigns.
• Product donations: Driven in part by tax incentives, this aspect of corporate philanthropy is definitely on the rise.
• Dinners and events: They can be extraordinary successes in some cases and money losers for nonprofits in other instances.
• Basic research grants: An overlooked revenue stream for many nonprofit organizations.
• Memberships: When and why they appeal to some corporations but not to others.
• Managing the corporate grant: Techniques to get the most out of a corporate contribution.
• Designing corporate-nonprofit partnerships: Specifics on how to construct the right relationship for both parties.
• Volunteerism and pro bono services: How non-cash options can be the forerunner to other forms of corporate support.